The study focuses on the twitter conversations about the XXII Winter Olympics Games in
Sochi, Russia. Specifically, the study collects and performs content analysis of the tweets
tagged with the hashtag #SochiProblems. This study draws a random sample of tweets from
every day of the games to achieve a 99% confidence level with 5% confidence interval and
uses the framing theory to analyze this sample. The results allow us to determine what
substantive and affective frames dominated in the twitter conversations tagged with
#SochiProblems hashtag and what was the main focus of the tweets’ content.
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