The cruise industry has become a significant component of the Mediterranean destinations tourism economy
in the last few years. The use of the destination region means increasing the number of mid-distance trips
from the port-of-calls to the tourist resources of their tourist hinterland, hence its accessibility should acquire
a relevant role for its enhancement and viability. The development of a sustainable model of tourist mobility
requires analysing the potential use of public transport by cruise passengers in the hinterland. This paper
proposes a model of estimated times using the Google platform to compare public transport with the
traditional tourist bus and car. The results confirm the potential of the regionalization of the main cruise
destinations and recommend promoting the use of the bicycle for tourist use as a key strategy to increase the
use of public transport.
