With the development of Geographic Informational System (GIS), contemporary art mapping is emerging as a powerful tool for analysing and understanding the complex and subjective nature of mature tourist destinations. This paper explores the potential of implementing GIS for mapping Benalmádena (Costa del Sol, Spain), by proposing two methods of analysis with two graphic examples: first, an ecstatic-objective mapping of the cartography of water, based on a new expressive approach arising from the comparison of coastlines and pools; second, a dynamic-subjective mapping defining the touristic emotion mapping, which maps the opinions from TripAdvisor’s website. The mappings demonstrate: the destination’s transformation from sun-and-beach tourism to sun-and-water tourism, tourist clusters, and tourists’ preferred public spaces.
