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Metaverse cannot be an extra marketing immersive tool to increase sales in tourism cities
| dc.contributor.author | Florido Benítez, Lázaro | |
| dc.date.accessioned | 2024-07-08T11:05:44Z | |
| dc.date.available | 2024-07-08T11:05:44Z | |
| dc.date.issued | 2024-03 | |
| dc.identifier.citation | Florido-Benítez, Lázaro. (2024). Metaverse cannot be an extra marketing immersive tool to increase sales in tourism cities. International Journal of Tourism Cities. | es_ES |
| dc.identifier.uri | https://hdl.handle.net/10630/31963 | |
| dc.description.abstract | The purpose of this paper is to analyse the metaverse platform in a social context to better understand the future of this tool in tourism cities and how this can help to improve the well-being of residents in both digital and physical scenarios. | es_ES |
| dc.description.sponsorship | Funding for open access charge: Universidad de Málaga / CBUA | es_ES |
| dc.language.iso | eng | es_ES |
| dc.publisher | Emerald | es_ES |
| dc.rights | info:eu-repo/semantics/openAccess | es_ES |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
| dc.subject | Turismo | es_ES |
| dc.subject | Población urbana | es_ES |
| dc.subject | Minusválidos | es_ES |
| dc.subject.other | Metaverse | es_ES |
| dc.subject.other | Tourism cities | es_ES |
| dc.subject.other | Residents | es_ES |
| dc.subject.other | Tourists | es_ES |
| dc.subject.other | People with disabilities | es_ES |
| dc.title | Metaverse cannot be an extra marketing immersive tool to increase sales in tourism cities | es_ES |
| dc.type | info:eu-repo/semantics/article | es_ES |
| dc.centro | Facultad de Ciencias Económicas y Empresariales | es_ES |
| dc.identifier.doi | 10.1108/IJTC-01-2024-0001 | |
| dc.rights.cc | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
| dc.type.hasVersion | info:eu-repo/semantics/publishedVersion | es_ES |
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