This study analyzes the impact of four dimensions on Generation Z’s intentions to work in the
tourism industry in their hometown of Antequera (Malaga, Spain) within the specific tourism context of
World Heritage Sites (WHSs). We estimate the influence of young residents’ perceptions toward tourism
development through WHS recognition, community involvement, and place attachment on this variable,
following the theory of planned behavior (TPB). A structural equation model based on variance by partial
least squares, PLS-SEM, has been proposed. The results show that Generation Z's community
involvement, place attachment, and positive perceptions toward tourism development
directly influence their intentions to work in their WHS hometown; meanwhile, the negative perceptions
toward tourism development have no direct impact on these intentions to work.
