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dc.contributor.authorYuksel, Ekinci
dc.contributor.authorJaputra, Arnold
dc.contributor.authorMolinillo-Jiménez, Sebastián 
dc.contributor.authorUysal, Muzzo
dc.date.accessioned2023-12-20T12:34:11Z
dc.date.available2023-12-20T12:34:11Z
dc.date.issued2022-09-29
dc.identifier.citationEkinci, Y., Japutra, A., Molinillo, S., & Uysal, M. (2023). Extension and validation of a novel destination brand equity model. Journal of Travel Research, 62(6), 1257-1276.es_ES
dc.identifier.urihttps://hdl.handle.net/10630/28424
dc.description.abstractThis study develops and tests a novel destination brand equity model and compares its validity with Aaker’s (1991) brand equity model, which is popular in tourism. The data were collected in Indonesia (n = 250) and the United Kingdom (n = 246). The results confirm validity and hierarchical structure of the destination brand equity model. The destination brand equity model has seven dimensions: brand awareness, physical quality, service interaction quality, brand self-congruence, brand identification, destination brand trust, and destination brand loyalty. The first five brand equity dimensions exert positive influences on destination brand trust and destination brand loyalty. The findings show that the psychometric properties of the destination brand equity model outperform Aaker’s (1991) model. The study discusses theoretical and practical implications of the destination brand equity model for destination marketing and management.es_ES
dc.description.sponsorshipThe author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This study was supported by the European Regional Development Fund Operational Programme of Andalucia 2014-2020, in the frame of the Andalusian Plan for Research, Development and Innovation (PAIDI 2020) (Grant: P20_00457), and by the University of Malaga’s Research and Transfer Plan, Andalusia Tech (Spain).es_ES
dc.language.isoenges_ES
dc.rightsinfo:eu-repo/semantics/openAccesses_ES
dc.subjectMarketinges_ES
dc.subjectMarcas registradases_ES
dc.subject.otherBrand self-congruencees_ES
dc.subject.otherBrand identificationes_ES
dc.subject.otherDestination brand trustes_ES
dc.subject.otherDestination brand loyaltyes_ES
dc.subject.otherBrand equityes_ES
dc.titleExtension and validation of a novel destination brand equity model.es_ES
dc.typeinfo:eu-repo/semantics/articlees_ES
dc.centroFacultad de Ciencias Económicas y Empresarialeses_ES
dc.identifier.doi10.1177/00472875221125668
dc.type.hasVersioninfo:eu-repo/semantics/acceptedVersiones_ES


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