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Extension and validation of a novel destination brand equity model.
dc.contributor.author | Yuksel, Ekinci | |
dc.contributor.author | Japutra, Arnold | |
dc.contributor.author | Molinillo-Jiménez, Sebastián | |
dc.contributor.author | Uysal, Muzzo | |
dc.date.accessioned | 2023-12-20T12:34:11Z | |
dc.date.available | 2023-12-20T12:34:11Z | |
dc.date.issued | 2022-09-29 | |
dc.identifier.citation | Ekinci, Y., Japutra, A., Molinillo, S., & Uysal, M. (2023). Extension and validation of a novel destination brand equity model. Journal of Travel Research, 62(6), 1257-1276. | es_ES |
dc.identifier.uri | https://hdl.handle.net/10630/28424 | |
dc.description.abstract | This study develops and tests a novel destination brand equity model and compares its validity with Aaker’s (1991) brand equity model, which is popular in tourism. The data were collected in Indonesia (n = 250) and the United Kingdom (n = 246). The results confirm validity and hierarchical structure of the destination brand equity model. The destination brand equity model has seven dimensions: brand awareness, physical quality, service interaction quality, brand self-congruence, brand identification, destination brand trust, and destination brand loyalty. The first five brand equity dimensions exert positive influences on destination brand trust and destination brand loyalty. The findings show that the psychometric properties of the destination brand equity model outperform Aaker’s (1991) model. The study discusses theoretical and practical implications of the destination brand equity model for destination marketing and management. | es_ES |
dc.description.sponsorship | The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This study was supported by the European Regional Development Fund Operational Programme of Andalucia 2014-2020, in the frame of the Andalusian Plan for Research, Development and Innovation (PAIDI 2020) (Grant: P20_00457), and by the University of Malaga’s Research and Transfer Plan, Andalusia Tech (Spain). | es_ES |
dc.language.iso | eng | es_ES |
dc.rights | info:eu-repo/semantics/openAccess | es_ES |
dc.subject | Marketing | es_ES |
dc.subject | Marcas registradas | es_ES |
dc.subject.other | Brand self-congruence | es_ES |
dc.subject.other | Brand identification | es_ES |
dc.subject.other | Destination brand trust | es_ES |
dc.subject.other | Destination brand loyalty | es_ES |
dc.subject.other | Brand equity | es_ES |
dc.title | Extension and validation of a novel destination brand equity model. | es_ES |
dc.type | info:eu-repo/semantics/article | es_ES |
dc.centro | Facultad de Ciencias Económicas y Empresariales | es_ES |
dc.identifier.doi | 10.1177/00472875221125668 | |
dc.type.hasVersion | info:eu-repo/semantics/acceptedVersion | es_ES |