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dc.contributor.authorCruz-Ruiz, Elena de los Reyes 
dc.contributor.authorCristófol Rodríguez, Francisco Javier
dc.contributor.authorZamarreño-Aramendia, Gorka 
dc.date.accessioned2023-05-29T06:44:39Z
dc.date.available2023-05-29T06:44:39Z
dc.date.created2023-05-26
dc.date.issued2023-03-22
dc.identifier.citationCruz-Ruiz E, Cristòfol FJ, Zamarreño-Aramendia G. Managing Digital Presence in Wineries Practicing Heroic Agriculture: The Cases of Ribeira Sacra and Lanzarote (Spain). Agronomy. 2023; 13(3):946. https://doi.org/10.3390/agronomy13030946es_ES
dc.identifier.urihttps://hdl.handle.net/10630/26617
dc.description.abstractWine tourism has become an exciting avenue of development for rural wine-producing regions. The channels through which these millenary traditions are transmitted are diverse, and the wineries that practice heroic viticulture can sustainably influence the economic recovery process, especially after the COVID-19 crisis. This paper analyzes the possibilities offered by social media to promote rural territory and wine production in a sustainable way through wine tourism. For this purpose, we have used the case study of the wineries of the Ribeira Sacra appellation of origin and the Canary Islands context in the Lanzarote AO. The methodology used has counted, on the one hand, the existence of web pages of the geographical demarcations mentioned. On the other hand, a study of these wineries’ presence on the three main social networking sites, Facebook, Twitter and Instagram, has been carried out. The main focus has been on a content analysis of the social network Instagram, taking into account the terroir’s emotional values and tourist attractions. The results show that their presence on the Internet could be higher, as only 55% of the wineries of these appellations of origin have a website. In the case of Instagram, the percentages decrease in Ribeira Sacra and increase in Lanzarote. Finally, it has been possible to trace a model of rural development supported by sustainable tourism, wherein emotional values and transmitted attractions stand out, alongside elements related to the landscape and nature and the wine landscape, tradition and gastronomy.es_ES
dc.description.sponsorshipPartial funding for open access charge: Universidad de Málagaes_ES
dc.language.isoenges_ES
dc.publisherMDPIes_ES
dc.rightsinfo:eu-repo/semantics/openAccesses_ES
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectViñedoses_ES
dc.subjectTurismoes_ES
dc.subjectVinoes_ES
dc.subjectLanzarote - Geografía agrariaes_ES
dc.subject.otherRibeira Sacraes_ES
dc.subject.otherLanzarotees_ES
dc.subject.otherHeroic viticulturees_ES
dc.subject.otherSocial mediaes_ES
dc.subject.otherRural developmentes_ES
dc.subject.otherWine tourismes_ES
dc.subject.otherMarketinges_ES
dc.titleManaging Digital Presence in Wineries Practicing Heroic Agriculture: The Cases of Ribeira Sacra and Lanzarote (Spain)es_ES
dc.typeinfo:eu-repo/semantics/articlees_ES
dc.centroFacultad de Ciencias Económicas y Empresarialeses_ES
dc.identifier.doi10.3390/agronomy13030946
dc.rights.ccAtribución 4.0 Internacional*
dc.type.hasVersioninfo:eu-repo/semantics/publishedVersiones_ES


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