ListarTHECO - Artículos por tema "Turismo - Marketing"
Mostrando ítems 1-2 de 2
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Building and communicating territorial brand values: The case of Destination British Columbia
Cristofol, Francisco Javier; Zamarreño-Aramendia, Gorka
; Cruz-Ruiz, Elena de los Reyes; San Egenio-Vela, Jordi de (2024-07-12)
In today’s interconnected world, efectively communicating territorial values is paramount for regions seeking to distinguish themselves globally. Efective destination branding requires carefully synthesizing cultural, ... -
Recovery Measures for the Tourism Industry in Andalusia: Residents as Tourist Consumers.
Cruz-Ruiz, Elena de los Reyes; Ruiz-Romero-de-la-Cruz, Elena María; Caballero Galeote, Lidia (MDPI, 2022-06-08)
The pandemic caused by the coronavirus continues to test barriers around the world. In this sense, the tourism industry has become the sector most affected by the crisis with more than 900 million euros in losses. Recovery ...