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dc.contributor.authorGarrido-Moreno, Aurora 
dc.contributor.authorGarcía-Morales, Víctor J.
dc.contributor.authorMartín-Rojas, Rodrigo
dc.date.accessioned2022-04-20T12:19:03Z
dc.date.available2022-04-20T12:19:03Z
dc.date.issued2021-06
dc.identifier.citationGarrido-Moreno, Aurora ; García-Morales, Victor J ; Martín-Rojas, Rodrigo. Going beyond the curve: Strategic measures to recover hotel activity in times of COVID-19. International Journal of Hospitality Management Volume 96, July 2021, 102928. https://doi.org/10.1016/j.ijhm.2021.102928es_ES
dc.identifier.urihttps://hdl.handle.net/10630/23955
dc.description.abstractHospitality firms are facing unprecedented challenges on a global scale. The catastrophic effects of the COVID-19 pandemic and its multiple devastating global consequences have initiated a profoundly disruptive transformation in the hospitality sector, as firms attempt to adapt their activity to the current uncertain scenario. This study draws on the crisis management literature to identify the key drivers of hotel recovery in the event of a disaster or an external crisis, like current pandemic. A sample of 237 Spanish hotel managers evaluated and ranked the strategic measures. Based on this evidence, measures were statistically examined to identify which ranked as most significant in helping hospitality managers. The results yield valuable theoretical and practical insights to guide hospitality managers towards business adaptation and recovery by highlighting key strategic measures for implementation in the short term.es_ES
dc.description.sponsorshipFunding for open access charge: Universidad de Málaga / CBUA. This work was supported by the Ministry of Economy, Industry and Competitiveness from Spain and with funds provided by the Regional Government of Andalusia; whithin the framework of two proyects: ECO2017-88222-P and B-SEJ-042-UGR18.
dc.language.isoenges_ES
dc.publisherELSEVIERes_ES
dc.rightsinfo:eu-repo/semantics/openAccesses_ES
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectCOVID-19es_ES
dc.subjectHosteleríaes_ES
dc.subject.otherStrategic measureses_ES
dc.subject.otherHotelses_ES
dc.subject.otherCrisis managementes_ES
dc.titleGoing beyond the curve: Strategic measures to recover hotel activity in times of COVID-19es_ES
dc.typeinfo:eu-repo/semantics/articlees_ES
dc.identifier.doihttps://doi.org/10.1016/j.ijhm.2021.102928
dc.rights.ccAtribución 4.0 Internacional*


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