Listar EAE - Artículos por fecha de publicación
Mostrando ítems 21-40 de 303
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Toward a gender understanding of the influence of the couple on family vacation decisions
Rojas-de-Gracia, María Mercedes
; Alarcón-Urbistondo, María del Pilar (Elsevier, 2016-10)
In this investigation, a literature review is conducted on partner influence in family vacation decision-making (FVDM) through the analysis of 72 empirical anglophone studies over the last six decades. Studies have approached ... -
University internships in Spain: what is missing for its stakeholders?
Vallejo-Peña, Francisco Alberto; Herrera-Ballesteros, Juan (Universidad de Alicante, 2016-12)
The purpose of this paper is to analyze the performance of the current university internship programs, with a particular focus on the present needs of the main stakeholders: the students and businesses. The study draws on ... -
El Impacto de la Exclusión Social sobre el Crecimiento Económico en la Unión Europea.
Cruz-Morato, Marco Antonio; García-Lizana, Antonio; García-Mestanza, Josefa (Universidad de Huelva, 2017)
El objetivo de este artículo es verificar que la presencia de pobreza y exclusión social en la Unión Europea supone una limitación que afecta a los niveles de crecimiento económico, impidiendo alcanzar, no ya el ansiado ... -
Rutas enológicas y desarrollo local. Presente y futuro en la provincia de Málaga
Ruiz-Romero-de-la-Cruz, Elena María; Cruz-Ruiz, Elena de los Reyes; Zamarreño-Aramendia, Gorka (Universidad de Córdoba, 2017)
Las rutas enológicas estimulan el desarrollo local sostenible de zonas rurales, sus vínculos con el turismo gastronómico son una realidad y las opciones de que incidan en el turismo de calidad, dependerá de que como estén ... -
Preference for curved contours across cultures
(American Psychological Association, 2017)We postulate that humans’ preference for curvature is an expression of a natural propensity for aesthetics, understood as a set of perceptual, cognitive, and affective abilities and biases that orient humans toward the ... -
Disparities in entrepreneurial activity and attitude across EU countries
Angulo-Guerrero, María José; Pérez-Moreno, Salvador Jesús; Abad-Guerrero, Isabel María (Taylor and Francis Group, 2017-02-21)
The levels and characteristics of entrepreneurship differ widely across EU countries and regions. Taking as reference data provided by the Global Entrepreneurship Monitor (GEM) on entrepreneurial activity and entrepreneurial ... -
Building customer loyalty: The effect of experimental state, the value of shopping, trust and perceived value of service on online clothes shoping.
Molinillo-Jiménez, Sebastián; Gómez-Ortiz, Beatriz; Pérez-Aranda, Javier Ramón; Navarro-García, Antonio (Sage, 2017-02-21)
Based on consumer behavior theories, the aim of this study is to provide a model supported by empirical evidence in order to improve knowledge of the antecedents of loyalty to online clothing retailers. The model has been ... -
How economic freedom affects opportunity and necessity entrepreneurship in the OECD countries
Angulo-Guerrero, María José; Pérez-Moreno, Salvador Jesús; Abad-Guerrero, Isabel María (Elsevier, 2017-04)
This research addresses the extent to which economic freedom, understood as market economy-oriented institutions and policies, matters for opportunity entrepreneurship and necessity entrepreneurship. To this end, we carry ... -
De la marca comercial a la marca territorio. Una revision de la literatura conceptual aplicada al caso del vino Malaga.
Cruz-Ruiz, Elena de los Reyes; Ruiz-Romero-de-la-Cruz, Elena María; Zamarreño-Aramendia, Gorka (Universidad de Málaga, 2017-06)
La creciente importancia de las marcas territorio, como elementos de promoción de amplias zonas rurales, hacen conveniente el estudio de casos. Se ha partido de una extensa revisión de la literatura académica, necesaria ... -
Responsible and active brand personality: On the relationships with brand experience and key relationship constructs.
Japutra, Arnold; Molinillo-Jiménez, Sebastián (2017-08-08)
Brand personality is a key concept in marketing that can be used to create competitive differentiation. Two of the most relevant dimensions of brand personality for academics and practitioners are responsible and active. ... -
CINEMARHE un proyecto para la innovación educativa en la enseñanza universitaria del marketing y la historia económica a través del cine
Cruz Ruiz, Elena; Zamarreño Aramendia, Gorka; Ruiz Romero de la Cruz, Elena (Universidad de Zaragoza, 2017-09)
CINEMARHE es un proyecto docente, que utiliza el cine como herramienta para la enseñanza universitaria. El presente artículo analiza la necesidad de una selección de material fílmico, como medio de fomentar la comprensión ... -
A measure of tourist experience quality: the case of inland tourism in Malaga.
Soler-García, Ismael Pablo; Gemar-Castillo, Germán (Taylor & Francis, 2017-09-07)
Although Malaga is a major tourist destination, research focused on the coastal area. However, the interior of the province has a growing tourism industry, so this tourism industry needs to be studied. The goal of this ... -
Descripción del puesto de Responsable de Calidad en el Servicio de Transfusión Hospitalaria
En este trabajo se da a conocer la formación necesaria para desarrollar el puesto de Facultativo responsable del sistema de calidad en el servicio de transfusión hospitalaria así como las funciones encomendadas al mismo -
Couple Roles in Subdecisions on Family Vacations
Rojas-de-Gracia, María Mercedes; Alarcón-Urbistondo, María del Pilar (SAGE journals, 2018)
This article studies the roles within couples, the main decision makers in family vacations, for each of the subdecisions into which the purchase process can be divided. This implies not only identifying the role played ... -
Hedonic price models with geographically weighted regression: An application to hospitality
Soler-García, Ismael Pablo; Gemar-Castillo, Germán (Elsevier, 2018)
The objective of this study was to propose and test a methodology that allow destination managers and hoteliers improve the allocation of resources. For this purpose, this paper analysed the impact of both establishment ... -
Cultural communication.
Quero-Gervilla, María José (Universidad de Cádiz, 2018)
Strategic communication is a key marketing tool in the management of cultural organisations. Both internally and externally, the aim is to maximise the efficiency of investments in instruments of communication, in order ... -
Destination image, satisfaction and destination loyalty in cruise tourism: the case of Malaga (Spain).
Cruz-Ruiz, Elena de los Reyes; Bermúdez-González, Guillermo José; Tous-Zamora, Dolores (Universidade do Algarve, 2018)
El turismo de cruceros es un sector que ha experimentado un enorme desarrollo en el mundo en las últimas décadas. Las relaciones que se producen entre los diferentes agentes que interactúan en esta industria, pasajeros, ... -
La comunicación cultural.
Quero-Gervilla, María José (Universidad de Cádiz, 2018)
La comunicación estratégica en las organizaciones culturales es una herramienta de marketing clave en la gestión. Tanto en el ámbito interno como externo, se ha de buscar maximizar la eficiencia de las inversiones en los ... -
Trust-based altruism facing new contexts: the Vyegwa-Gika pygmies from Burundi
(Public Library Science, 2018)The community of Pygmies settled in Vyegwa-Gika provides an exceptional case study to test the role of trust in the evolution of altruism. The Vyegwa-Gika Pygmies were forced to migrate from rainforests to the savanna, ... -
Couple Dynamics in Family Holidays Decision-making Process
Rojas-de-Gracia, María Mercedes; Alarcón-Urbistondo, María del Pilar; González-Robles, Eva María (Emerald Insight, 2018-01)
-This work addresses two objectives: to identify the roles of the couple at each stage and to determine the most influential variables. To do so, we work with a sample of 375 couples whose members completed a questionnaire ...