Listar EAE - Artículos por título
Mostrando ítems 33-52 de 332
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Balanced Centricity and Triads: Strategies to reach ecosystem equilibrium in the arts sector.
(Emerald, 2020-03-10)Purpose – The purpose of this paper is to analyze whether triad structures, as the smallest unit of a network, can facilitate or inhibit the evolution into a service ecosystem. According to S-D logic literature, the triad ... -
Balanced centricity: a joint institutional logic within open collaborative ecosystems
(Emerald, 2023-01-20)Purpose: This paper aims to examine the change of institutional logics in actors’ practices within crowdfunding platforms, seen as open collaborative ecosystems. Design/methodology/approach: The research follows an ... -
Balancing economic benefits and environmental costs: Introducing carbon footprint indicators in tourist market targeting.
(Elsevier, 2024-10-09)We argue that governments’ decisions to target certain tourist markets must consider both benefits and costs. We design a composite indicator methodology to assess economic benefits, using six classic indicators of market ... -
Behind influencer marketing: key marketing decisions and their effects on followers’ responses.
(Taylor & Francis, 2020-04-20)Influencer marketing actions are mostly carried out on social platforms, e.g., Facebook, Instagram and Twitter. However, despite its increasing use, studies on this subject are still scarce. In this research, we focus on ... -
Benefits of policy actor embeddedness for sustainable tourism indicators’ design: the case of Andalusia.
(Taylor & Francis, 2022-01-05)To ensure effective management, tourism governments need tools that can measure tourism activities’ impacts on sustainable development. Systems of indicators are thus widely used in tourism sustainability management and ... -
Beyond probability-impact matrices in project risk management: a quantitative methodology for risk prioritisation.
(Springer Nature, 2024-05-24)The project managers who deal with risk management are often faced with the difficult task of determining the relative importance of the various sources of risk that affect the project. This prioritisation is crucial to ... -
Beyond probability-impact matrices in project risk management: A quantitative methodology for risk prioritisation.
(Springer Nature, 2024-05-24)The project managers who deal with risk management are often faced with the difficult task of determining the relative importance of the various sources of risk that affect the project. This prioritisation is crucial to ... -
Beyond the post: an SLR of enterprise artificial intelligence in social media
(Springer, 2024)This study explores the impact of artificial intelligence (AI) on brand communication within corporate social networks, analyzing its benefits, ethical and technical challenges, and proposing responsible implementation ... -
Bibliometric analysis and network mapping of the scientific literature on the influence of public relations on well-being and happiness.
(Universitat Autònoma de Barcelona., 2023)Managing employees’ happiness and well-being as a business strategy offers positive outcomes for companies, as has been widely studied in the scientific literature. In the field of public relations, published studies address ... -
Blockchain in Peer-to-Peer Platforms: Enhancing Sustainability and Customer Experience in Tourism.
(MDPI, 2023-11-15)Blockchain technology is emerging as a high-impact solution for the tourism industry, a topic chosen for its growing research relevance and potential to revolutionise the tourism sector in several areas. This study examines ... -
Boosting Competitiveness Through the Alignment of Corporate Social Responsibility, Strategic Management and Compensation Systems in Technology Companies: A Case Study
(MDPI, 2023)In the turbulent and dynamic post-COVID business environment, strategic management (SM) and corporate social responsibility (CSR) must increasingly adapt to meet the diverse needs of stakeholders and improve outcomes. ... -
Boosting innovation through gender and ethnic diversity in management teams
(Emerald, 2022-12-19)Purpose: This study investigates the link between diversity in management and CEO positions and firm innovation. The purpose of this paper is to examine the effect that women and ethnic diversity in management and CEO ... -
Brand personality: Current insights and future research directions
(Elsevier, 2023)The aim of this study is to improve the understanding of the scientific contributions made by brand personality (BP) research, to identify its predominant themes and to propose a relevant research agenda. An analysis was ... -
Bridging the gap: Understanding Spanish society’s perception of purpose-driven companies and their role in sustainable development.
(Universidade da Beira Interior, 2024-12-31)This study explores Spanish society’s perspective on purpose-driven businesses as a sustainable model. Also, it assesses Spain’s commitment to sustainability and aligns corporate expectations with citizen ... -
Building and development of an organizational competence for digital transformation in SMEs.
(OmniaScience, 2021)Purpose: The new competitive environment characterized by innovation and constant change is forcing a new organizational behavior. This requires a digital transformation of SMEs based on collective performance determinants. ... -
Building brand credibility: The role of involvement, identification, reputation and attachment
(Elsevier, 2022-01)The aim of this study is to propose a conceptual framework for building destination brand credibility. This research proposes a novel framework to explore the antecedents of destination brand credibility based on four ... -
Building customer loyalty: The effect of experimental state, the value of shopping, trust and perceived value of service on online clothes shoping.
(Sage, 2017-02-21)Based on consumer behavior theories, the aim of this study is to provide a model supported by empirical evidence in order to improve knowledge of the antecedents of loyalty to online clothing retailers. The model has been ... -
Building mutual rewarding sponsor relationship between museums and corporations.
(Taylor & Francis, 2023)This paper proposes a theoretical model for the holistic description of the conditions to be met for a mutually beneficial relationship between museums and sponsoring corporations, from the perspectives of both parties. ... -
Can a corporate well-being programme maintain the strengths of the healthy employee in times of COVID-19 and extensive remote working? An empirical case study.
(Universidad de A Coruña, 2022-06-28)The COVID-19 pandemic and the increase of working-from-home have drastically changed many aspects of work life, causing very negative effects on employees' physical and psycho-social well-being. Healthy organisations have ... -
Can a destination really change its image? The roles of information sources, motivations and visits
(Elsevier, 2020)This study researches both the perception of a destination and the importance of the previous visit in shaping that perception. First, the factors that influence the image (information sources and motivations) are ...