Listar EAE - Artículos por título
Mostrando ítems 68-87 de 171
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Femvertising and COVID-19—What Did Brand Owners Broadcast during the Lockdown?
Jambrino-Maldonado, Carmen
; Iglesias-Sánchez, Patricia Pilar; De-las-Heras-Pedrosa, Carlos; Olivares Delgado, Fernando; Benlloch-Osuna, María T. (MDPI, 2023-04-06)
he aim of this study was to analyze, from a gender perspective, advertising broadcasts during a time of crisis. A holistic perspective of the stereotypes, roles, professions, and gender relations represented is offered by ... -
Find a flight for me, Oscar! Motivational customer experiences with chatbots.
Jiménez-Barreto, Jano; Rubio, Natalia; Molinillo-Jiménez, Sebastián (Emerald, 2021)
Purpose. Drawing on the self-determination theory, the assemblage theory, and customer experience literature, we aim to develop a framework to understand motivational customer experiences with chatbots. Design/methodolo ... -
Fusión de negocios internacionales y marketing: un estudio bibliométrico
Florido Benítez, Lázaro; Aldeanueva-Fernández, Ignacio (IOAP-MDPI, 2022-11-10)
This study aimed to provide an assessment of marketing on international business and to organize and classify the literature on marketing in order to clarify the importance of this tool and encourage future research in the ... -
El futuro de la energía. El reto hacia una transformación energética justa
Jiménez-López, José Antonio (2022-12-21)
La Transformación Energética Justa (TEJ) es un concepto que está ganando cada vez más importancia en el mundo de la energía. Se trata de una iniciativa ambiental y social que busca proteger el medio ambiente y proporcionar ... -
Gender differences in teachers' occupational accidents.
Rey-Merchán, María del Carmen; López-Arquillos, Antonio (Routledge Taylor&Francis, 2021-09-17)
The authors stated that the main objective of the current research is to analyze the relationship between the gender of injured teachers and independent variables, such as age, place of the accident, absence days, and ... -
Gender diversity, inclusive innovation and firm performance
Fuentes-Fuentes, Mª del Mar; Quintana-García, Cristina; Marchante-Lara, Macarena; Benavides-Chicón, Carlos Guillermo (Wiley, 2023)
This study delves into intra-organizational dimensions that might impact inclusive innovation. Based on the expectation states theory, we explore how gender diversity in management positions and on the board of directors ... -
Generation Z members' intentions to work in tourism in their World Heritage Site hometowns
Bermúdez-González, Guillermo José; Sánchez-Teba, Eva María; Benítez-Márquez, María Dolores; Vegas-Melero, José Jesús (Springer Nature, 2023-11-18)
This study analyzes the impact of four dimensions on Generation Z’s intentions to work in the tourism industry in their hometown of Antequera (Malaga, Spain) within the specific tourism context of World Heritage Sites ... -
Gestión de la diferenciación en la transfusión de neonatos y niños
La población pediátrica transfundida representa una pequeña proporción respecto a todos los pacientes transfundidos. En los últimos años aunque se han ido desarrollado nuevas guías de transfusión pediátrica la evidencia ... -
Going beyond the curve: Strategic measures to recover hotel activity in times of COVID-19
Garrido-Moreno, Aurora; García-Morales, Víctor J.; Martín-Rojas, Rodrigo (ELSEVIER, 2021-06)
Hospitality firms are facing unprecedented challenges on a global scale. The catastrophic effects of the COVID-19 pandemic and its multiple devastating global consequences have initiated a profoundly disruptive transformation ... -
Hedonic price models with geographically weighted regression: An application to hospitality
Soler-García, Ismael Pablo; Gemar-Castillo, Germán (Elsevier, 2018)
The objective of this study was to propose and test a methodology that allow destination managers and hoteliers improve the allocation of resources. For this purpose, this paper analysed the impact of both establishment ... -
Hotels’ online reputation management: benefits perceived by managers.
Purpose – This study aims to develop a measurement model to help hotels manage their reputation within the context of online reviews and ratings platforms and evaluate the impact of this reputation management on the benefits ... -
How Chatbot Language Shapes Consumer Perceptions: The Role of Concreteness and Shared Competence.
Jiménez-Barreto, Jano; Rubio, Natalia; Molinillo-Jiménez, Sebastián (Sage, 2023-07-02)
In service settings, chatbots frequently are associated with substandard care, depersonalization, and linguistic misunderstandings. Drawing on assemblage theory (i.e., the examination of how heterogeneous parts, through ... -
Immigrants’ entrepreneurial motivation in europe: liabilities and assets.
García-Cabrera, Antonia Mercedes; Lucía-Casademunt, Ana María; Padilla-Angulo, Laura (Emerald, 2020-08-19)
Purpose: This paper examines how the institutional distance between immigrants’ country of residence and country of origin, as well as the regulative and normative aspects of institutions in immigrants’ country of residence, ... -
Impact of perceived value on intention to use voice assistants: the moderating effects of personal innovativeness and experience.
Molinillo-Jiménez, Sebastián; Rejón-Guardia, Francisco; Anaya-Sánchez, Rafael; Liébana Cabanillas, Francisco (Wiley, 2023)
Voice assistants (VAs), such as Alexa, Siri and Google Assistant, are instruments increasingly used by consumers to perform daily tasks. The objectives of the present study are to examine the antecedents of consumers’ ... -
Implementing organizational ambidexterity using the balanced scorecard in Puebla City's hotel industry, Mexico
Lastre Sierra, Hassir; Ruiz-Molina, Antonio; Barrón Villaverde, Diana (Emerald, 2024-05-25)
This paper investigates the effectiveness of the Ambidextrous Scorecard (ASC) in facilitating the integration of organizational ambidexterity in four-star Puebla City hotels for managing exploitation and exploration ... -
Improving the prevention of fall from height on construction sites through the combination of technologies
Rey-Merchán, María del Carmen; Gómez-de-Gabriel, Jesús Manuel; Fernández-Madrigal, Juan Antonio; López-Arquillos, Antonio (Taylor&Francis, 2020-09-18)
Fall from height is a cause of concern in the construction sector. Appropriate use of a harness can be the difference between an incident or a critical accident. Monitoring the proper use of a harness in the workplace using ... -
Injury analysis of teachers’ occupational accidents.
Rey-Merchán, María del Carmen; López-Arquillos, Antonio (IOS Press, 2022-01-15)
BACKGROUND: Occupational accidents among teachers are a cause of concern because of their consequences regarding several parts of the body, such as the neck, back, or extremities; however, the number of studies on this ... -
Innovation and Competitive Intelligence in Business. A Bibliometric Analysis.
De-las-Heras-Rosas, Carlos Javier; Herrera-Ballesteros, Juan (MDPI, 2021-06-10)
The business environment of today is complex and dynamic due to increasing global competition. The businessman needs to master and know all the information that has strategic value, and Competitive Intelligence is positioned ... -
Innovation and international business: A systematic literature review
Aldeanueva-Fernández, Ignacio (Elsevier, 2023)
Introduction: Innovation and international business are essential to achieve competitive advantages in currently unforeseen business environments. Today’s company seeks innovation in its country of origin and abroad in ... -
Institutions and business customer experience: the role of interfunctional coordination and service co-design.
Ruiz-Alba Robledo, José Luis; Quero-Gervilla, María José; López-Tenorio, Pablo J. (Elsevier, 2023-01-20)
This paper contributes to a better understanding of the complex phenomenon of institutions and the moderation of the main antecedents of business customer experience. Following a combination of literature review and three ...