Listar CAP - Artículos por autor "Iglesias-Sánchez, Patricia Pilar"
Mostrando ítems 1-13 de 13
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Bibliometric Analysis of International Scientific Production on the Management of Happiness and Well-Being in Organizations
Jambrino-Maldonado, Carmen; Rando-Cueto, Dolores; Núñez-Sánchez, José Manuel; Iglesias-Sánchez, Patricia Pilar; De-las-Heras-Pedrosa, Carlos (IOAP-MPDI, 2022-06-22)The interest of the scientific community and, consequently, the scientific production of topics on happiness and well-being at work, or the management of happiness in organizations, has been increasing over the years. ... -
Bibliometric Analysis of International Scientific Production on the Management of Happiness and Well-Being in Organizations
Núñez-Sánchez, José Manuel; Jambrino-Maldonado, Carmen; Rando-Cueto, Dolores; Iglesias-Sánchez, Patricia Pilar; De-las-Heras-Pedrosa, Carlos (MDPI, 2022-06-24)The interest of the scientific community and, consequently, the scientific production of topics on happiness and well-being at work, or the management of happiness in organizations, has been increasing over the years. ... -
Brand’s communications in COVID-19. Social role during and after lockdown
Iglesias-Sánchez, Patricia Pilar; Jambrino-Maldonado, Carmen; De-las-Heras-Pedrosa, Carlos; Frías Villegas, Noelia; Olivares Delgado, Fernando (Taylor & Francis, 2022-04-20)The paper aims to identify the narrative communicative resources and messages spread by brands within the background of a global pandemic. This study compares two samples of advertising spots broadcast in Spain: one ... -
COVID-19 study on sccientific articles in health communication: A science mapping analysis in Web of Science.
De-las-Heras-Pedrosa, Carlos; Jambrino-Maldonado, Carmen; Rando-Cueto, Dolores; Iglesias-Sánchez, Patricia Pilar (MDPI, 2022-04-02)The COVID-19 pandemic continues to cause a collapse in the health systems and economies of many countries around the world, after 2 years of struggle and with the number of cases still growing exponentially. Health ... -
La imagen de los candidatos en las elecciones presidenciales de Estados Unidos en ‘prensa’ digital española
De-las-Heras-Pedrosa, Carlos; Paniagua-Rojano, Francisco Javier; Jambrino-Maldonado, Carmen; Iglesias-Sánchez, Patricia Pilar (Revista Latina de Comunicación Social, 2017-09)Este trabajo analiza la imagen que proyectan los principales diarios españoles sobre la última campaña de las elecciones presidenciales en Estados Unidos, y por tanto, la influencia que pueden ejercer los medios de mayor ... -
Importance of Social Media in the Image Formation of Tourist Destinations from the Stakeholders’ Perspective
De-las-Heras-Pedrosa, Carlos; Millán-Celis, Elena; Iglesias-Sánchez, Patricia Pilar; Jambrino-Maldonado, Carmen (Sustainability, 2020)This research aimed to provide a more informed and systematic basis on which to develop the positioning strategy in social media due to the interactive capacity and influence that social media has in the success of tourist ... -
Importancia de las relaciones con los públicos en la reputación en un destino turístico inteligente. Propuesta de un modelo sostenible.
De-las-Heras-Pedrosa, Carlos; Jambrino-Maldonado, Carmen; Iglesias-Sánchez, Patricia Pilar; Lugo-Ocando, Jairo (Revista Internacional de Relaciones Públicas, 2019-06-25)Importancia de las relaciones con los públicos en la reputación en un destino turístico inteligente. Propuesta de un modelo sostenible Importance of public relations for the reputation in a Smart Tourist Destination. Resumen ... -
Instagram as a Co-Creation Space for Tourist Destination Image-Building: Algarve and Costa del Sol Case Studies
Iglesias-Sánchez, Patricia Pilar; Correia, Marisol B.; Jambrino-Maldonado, Carmen; De-las-Heras-Pedrosa, Carlos (Sustainability, 2020)Instagram is a popular social media platform. Its ability to convey feelings through photographs has become a valuable communication tool for tourism destination branding. The cases of two destinations in Southern Europe ... -
Populism and Independence Movements in Europe: The Catalan–Spanish Case
De-las-Heras-Pedrosa, Carlos; Jambrino-Maldonado, Carmen; Iglesias-Sánchez, Patricia Pilar; Millán-Celis, Elena (2020)The most powerful countries in the world are immersed in a process of economic and cultural globalization. As an effect of action and reaction, there is an increasing emergence of nationalistic phenomena. This investigation ... -
Training Entrepreneurial Competences with Open Innovation Paradigm in Higher Education
Iglesias-Sánchez, Patricia Pilar; Jambrino-Maldonado, Carmen; De-las-Heras-Pedrosa, Carlos (Sustainability, 2019)This paper shows the e ects of training entrepreneurial competences on employability in higher education. It identifies teaching methods that are more e ective in order to improve entrepreneurial competences. These are ... -
Trends of research on women’s entrepreneurship on the management of happiness and well-being in organisations.
De-las-Heras-Pedrosa, Carlos; Jambrino-Maldonado, Carmen; Rando-Cueto, Dolores; Iglesias-Sánchez, Patricia Pilar (Emerald, 2024)Purpose The management of employee happiness and well-being has been gaining interest in academic research in recent years; however, few studies have focussed on the entrepreneur's perspective. The aim of this paper is ... -
Ukrainian Women’s Entrepreneurship and Business Ecosystem during the War: New Challenges for Development.
Stroiko, Tetiana; Iglesias-Sánchez, Patricia Pilar; Jambrino-Maldonado, Carmen; Fernández-Díaz, Elena; De-las-Heras-Pedrosa, Carlos (MDPI, 2024-05-02)This research focuses on the key aspects of the basis of women’s entrepreneurship in the particular case of the Ukrainian ecosystem of entrepreneurship. Even in wartime, entrepreneurship is a chance to overcome circumstances, ... -
The United States Presidential Elections from the Point of View of the European Press
De-las-Heras-Pedrosa, Carlos; Jambrino-Maldonado, Carmen; Iglesias-Sánchez, Patricia Pilar; Lugo-Ocando, Jairo (Revista Norteamércia, 2019)Public relations strategies based on dramatization are key tools to achieving success in electoral campaigns. Press offices play a fundamental role as theatre directors, turning their leaders into great actors. What at ...