Listar Datos de Investigación por centro "Facultad de Ciencias Económicas y Empresariales"
Mostrando ítems 1-1 de 1
-
Data_VR_Customer_Behaviour
(Universidad de Málaga, 2024-10-18)This study analyses the influence of spatial presence and copresence on consumers' emotional and behavioural responses in a virtual retail environment. An experiment was carried out in which 306 coffee consumers viewed ...