Listar Revistas y Jornadas por autor "Zerfass, Ansgar"

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Increasing power and taking a lead - What are practitioners really doing? Empirical evidence from Europeancommunications managers

Moreno, Ángeles; Verhoeven, Piet; Tench, Ralph; Zerfass, Ansgar (Instituto de Investigación en Relaciones Públicas, 2014-05-30)

The aims of the paper and presented research are to monitor trends in communication management and to evaluate specific topics that include decision-making style, leadership style, role enactment and the power of ...
Key issues of public relations of Europe: Findings from the European Communication Monitor 2007-2014

Verčič, Dejan; Verhoeven, Piet; Zerfass, Ansgar (Instituto de Investigación en Relaciones Públicas, 2014-10-30)

European Communication Monitor is the largest longitudinal research project in public relations practice in the world. Data collected annually from 2007 to 2014 show that practitioners perceive five issues as the most ...