Listar por tema "Vacations"
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Is asking only one member of a couple sufficient to determine who influences tourism decisions?
Rojas-de-Gracia, María Mercedes
; Alarcón-Urbistondo, María del Pilar; Casado-Molina, Ana María (Elsevier, 2019-06)
Research on consumer behavior has placed considerable importance on identifying which member of a couple makes purchase decisions. However, numerous studies have relied solely on the response of one member, assuming that ... -
Who infuences family tourism decisions? Incorporating children’s perceptions
Rojas-de-Gracia, María Mercedes (Springer Nature, 2025-02-04)
This article continues the work of Rojas-de-Gracia et al. (2019) in which they question the appropriateness of relying on a single partner, male or female, to identify the decision-maker in tourism decisions. That study ...