Listar por tema "Vacaciones familiares"
Mostrando ítems 1-5 de 5
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Couple Dynamics in Family Holidays Decision-making Process
Rojas-de-Gracia, María Mercedes
; Alarcón-Urbistondo, María del Pilar; González-Robles, Eva María (Emerald Insight, 2018-01)
-This work addresses two objectives: to identify the roles of the couple at each stage and to determine the most influential variables. To do so, we work with a sample of 375 couples whose members completed a questionnaire ... -
Couple Roles in Subdecisions on Family Vacations
Rojas-de-Gracia, María Mercedes; Alarcón-Urbistondo, María del Pilar (SAGE journals, 2018)
This article studies the roles within couples, the main decision makers in family vacations, for each of the subdecisions into which the purchase process can be divided. This implies not only identifying the role played ... -
Data set on the influence of members of a couple on family vacation decision-making
Rojas-de-Gracia, María Mercedes; Alarcón-Urbistondo, María del Pilar; Casado-Molina, Ana María (Elsevier, 2019-08)
This article describes a database on the perceptions of members of a couple regarding the influence exerted in three stages and seven sub-decisions in the family vacation decision-making process. We obtained responses from ... -
Importance of family for individual tourist satisfaction
Rojas-de-Gracia, María Mercedes; Alarcón-Urbistondo, María del Pilar (Elsevier, 2020-11)
The need to study tourist satisfaction at a group level has been identified by the recent literature. In this sense, although the positive effects that shared satisfaction has on the individual satisfaction of the family ... -
El papel de la pareja en la toma de decisiones de las vacaciones familiares
Rojas-de-Gracia, María Mercedes (Servicio de Publicaciones y Divulgación Científica, 2015)
En el contexto del comportamiento del consumidor en marketing, la familia debe ser entendida y analizada como una unidad de toma de decisiones en la que intervienen sus diferentes miembros, en función del tipo de decisión ...