Listar por autor "Ventura-Fernández, Rafael"
Mostrando ítems 21-22 de 22
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Value proposition as a framework for value co-creation in crowdfunding ecosystems.
Quero-Gervilla, María José
; Ventura-Fernández, Rafael (SAGE, 2019)
The aim of this article is to explore whether the ecosystem approach is required to understand the new service model of crowdfunding. The value proposition approach offers different interpretations for each of the eight ... -
Value-in-context in Crowd-funding ecosystems: how context frames value co-creation
Quero-Gervilla, María José; Kelleher, Carol; Ventura-Fernández, Rafael (2014-07-10)
The aim of the present paper is to analyse if the phenomenon of crowd funding can be considered a service ecosystem, where all of the actors generate resources and co-create value for and within the system. A qualitative, ...