Listar por autor "Molinillo-Jiménez, Sebastián"
Mostrando ítems 21-40 de 72
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Destination Image on the DMO's Platforms: Official Website and Social Media
Molinillo-Jiménez, Sebastián
; Liébana Cabanillas, Francisco; Anaya-Sánchez, Rafael (Correia, M., Santos, J.A.C., Santos, M., Aguas, P. & Baptista (Eds.), 2016)
Tourists usually configure and develop ideas about possible destinations based on information previously gathered from both social media and the official web of the destination management organization (DMO). In spite of ... -
Diferencias de género en el uso de las herramientas colaborativas para la realización de los trabajos en grupo.
Vallespín-Arán, María Luisa; Anaya-Sánchez, Rafael; Aguilar-Illescas, Rocío; Molinillo-Jiménez, Sebastián (2020-12-15)
En los últimos años, impulsado por la implantación de las enseñanzas conforme al Espacio Europeo de Educación Superior, el aprendizaje colaborativo se ha convertido en un método habitual en la docencia universitaria. El ... -
Digital strategy aligning in SMEs: a dynamic capabilities perspective.
Canhoto, Ana Isabel; Quinton, Sarah; Pera, Rebecca; Molinillo-Jiménez, Sebastián; Simkin, Lyndon (2021-07-31)
Digital strategy alignment is a dominant concern for today’s managers and information systems researchers. Yet research in this area remains fragmented, particularly on the digital strategy alignment of small and medium-sized ... -
DMO online platforms: image and intention to visit.
Molinillo-Jiménez, Sebastián; Liébana Cabanillas, Francisco; Anaya-Sánchez, Rafael; Buhalis, Dimitrios (Elsevier, 2018-04)
The online platforms (i.e., websites and social media) of Destination Management Organizations (DMOs) are among the most useful tools for building and promoting a destination image (DI). However, the associated effects on ... -
Do biometric payment systems work during the COVID-19 pandemic? Insights from the Spanish users' viewpoint.
Liébana Cabanillas, Francisco; Muñoz Leiva, Francisco; Molinillo-Jiménez, Sebastián; Higueras-Castillo, Elena (2022-02-09)
Technological developments are changing how users pay for goods and services. In the context of the COVID-19 (coronavirus disease 2019) pandemic, new payment systems have been established to reduce contact between buyer ... -
Efecto de la confianza en la lealtad y el eWOM en las comunidades virtuales de marca.
Anaya-Sánchez, Rafael; Aguilar-Illescas, Rocío; Molinillo-Jiménez, Sebastián; Martínez López, Francisco José (AEMARK, 2017)
La confianza en la marca y en la Comunidad Virtual de Marca (CVM) pueden contribuir a la generación de lealtad a la marca y eWOM positivo. Sin embargo, no han sido muchos los estudios empíricos que han incluido ambos tipos ... -
Effect of Social Identification on Esports Viewers Behaviours
Navarro Lucena, Fernando Jesús; Molinillo-Jiménez, Sebastián; Anaya-Sánchez, Rafael (Taylor and Francis, 2024-11-12)
While the literature on esports is growing exponentially, little work has been undertaken into understanding the reasons that lead viewers to buy sponsored products and demonstrate engaged and loyal behaviours towards ... -
Effects of the spectator's emotional attachment to esports players on the sponsoring brand.
Navarro Lucena, Fernando Jesús; Molinillo-Jiménez, Sebastián; Anaya-Sánchez, Rafael (Emerald, 2024)
Purpose The purpose of this study is to understand whether the spectator’s emotional attachment to esports’ players is key for the sponsoring brand’s outcomes. A theoretical model based on the attachment, social influence ... -
El valor percibido en webs de social commerce: Efectos sobre la lealtad del consumidor.
Anaya-Sánchez, Rafael; Molinillo-Jiménez, Sebastián; Aguilar-Illescas, Rocío; Liébana Cabanillas, Francisco (2019-02-22)
El estudio del comportamiento del consumidor en webs de social commerce está en auge, debido al gran crecimiento del sector en los últimos años. A pesar de ello, su comprensión se encuentra en su infancia, debido a la ... -
Estado de la investigación sobre brand experience: un análisis bibliométrico
Eciolaza Dowhyj, Sofía; Calderón Fajardo, Víctor; Molinillo-Jiménez, Sebastián (Esic Editorial/AEMARK, 2022)
En la investigación sobre la experiencia de marca o brand experience (BE), uno de los trabajos pioneros que supuso un punto de inflexión fue el desarrollado por Brakus et al. (2009). Estos autores definieron y conceptualizaron ... -
Estudio de la activación cerebral de los turistas ante la personalidad de los destinos turísticos.
Molinillo-Jiménez, Sebastián; Paredes-Pacheco, José; Calderón Fajardo, Víctor; López-Barroso, Diana (2023)
El objetivo de este estudio es conocer cuál es la activación cerebral del turista ante las diferentes dimensiones de la personalidad del destino, identificar si esa activación de regiones del cerebro difiere entre dimensiones ... -
Exploring the antecedents of customers’ willingness to use service robots in restaurants.
This study examines the willingness of customers to accept, and their intention to recommend, the services provided by service robots in restaurants. A mixed-methods research approach was taken to evaluate a theoretical ... -
Exploring the antecedents of organic food purchasing: a study focused on Brazilian and Spanish millennials
(UMA Editorial, 2022)La presente tesis doctoral se ha realizado a través de la modalidad de compendio de publicaciones reunidas para una comprensión más completa y precisa del tópico clave: El comportamiento de consumo de alimentos orgánicos ... -
Exploring the effect of relative advantage and challenge on customer engagement behavior with mobile commerce applications.
This research explores the drivers of customer engagement behavior with mobile commerce applications (m-commerce apps), using the stimulus (S), organism (O), and response (R) framework. Customer engagement is conceptualized ... -
Exploring the impact of virtual reality experiences on intention to visit tourism destinations: the moderating effect of interactivity
Anaya-Sánchez, Rafael; Rejón-Guardia, Francisco; Navarro Lucena, Fernando Jesús; Molinillo-Jiménez, Sebastián (2023)
This paper aims to accomplish three goals: firstly, to examine how the use of VR technologies in exploring a tourist destination shapes the destination's image and influences visit intentions; secondly, to evaluate the ... -
Exploring the impacts of interactions, social presence and emotional engagement on active collaborative learning in a social web-based environment.
Molinillo-Jiménez, Sebastián; Aguilar-Illescas, Rocío; Anaya-Sánchez, Rafael; Vallespín-Arán, María Luisa (Elsevier, 2018-05-03)
This study examines the influence of social presence, interactions (student-student and teacher-student) and emotional engagement on active learning within the context of social web-based collaborative learning (SWBCL). ... -
Extension and validation of a novel destination brand equity model.
Yuksel, Ekinci; Japutra, Arnold; Molinillo-Jiménez, Sebastián; Uysal, Muzzo (2022-09-29)
This study develops and tests a novel destination brand equity model and compares its validity with Aaker’s (1991) brand equity model, which is popular in tourism. The data were collected in Indonesia (n = 250) and the ... -
Find a flight for me, Oscar! Motivational customer experiences with chatbots.
Jiménez-Barreto, Jano; Rubio, Natalia; Molinillo-Jiménez, Sebastián (Emerald, 2021)
Purpose. Drawing on the self-determination theory, the assemblage theory, and customer experience literature, we aim to develop a framework to understand motivational customer experiences with chatbots. Design/methodolo ... -
Hotels’ online reputation management: benefits perceived by managers.
Purpose – This study aims to develop a measurement model to help hotels manage their reputation within the context of online reviews and ratings platforms and evaluate the impact of this reputation management on the benefits ...