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Una aproximación histórica al dominio intelectual de las relaciones públicas. Tensiones paradigmáticas en su construcción disciplinar
Sadi, Gabriel; Méndez, Verónica (IIRP, 2015)El artículo se interesa por el desarrollo de las relaciones públicas como campo intelectual, propiciando un acercamiento de índole paradigmática a las propuestas teóricas y conceptuales predominantes en los últimos 35 años. ... -
Capability gap in relation to public relations´ strategic issues in Latin America
Sadi, Gabriel; Álvarez-Nobell, Alejandro (Elsevier, 2024-01-30)This study explores an area that has not been widely researched in the Latin American and Caribbean region: the identification of a capability gap in relation to key strategic public relations and communication management ... -
Effective leadership in public relations in Latin America. The role of empathy for employee engagement.
During Covid-19 and in response to the demands of younger generations, many leaders in organizations could have changed their communication style and humanized the way they interact. This paper aims to understand the ...