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The intention of consumers to use augmented reality apps in gastronomy – case of Málaga
Carrasco-Santos, María Jesús; Calderón-Fajardo, Víctor; Rossi Jiménez, Carlos (Routledge Taylor & Francis, 2022-04-07)The intention of consumers to use mobile applications with augmented reality is analyzed in order to assess which variables have the greatest influence on their use by consumers. The UTAUT-2 model has been used, analyzing: ...