Listar por autor "Montiel-Chamizo, Amanda"
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Generation Z young people’s perception of sexist female stereotypes about the product advertising in thefood industry: influence on their purchase intention
Bermúdez-González, Guillermo José
; Sánchez-Teba, Eva María; Benítez-Márquez, María Dolores; Montiel-Chamizo, Amanda (MDPI, 2021-12-27)
Previous studies have generated important insights into consumer behavior. However, no study has addressed how to persuade young people belonging to Generation Z to increase the purchase intention of food products from a ...