Listar por autor "De San Eugenio Vela, Jordi"
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Active listening in the management of crisis communication: Case study of the 2017 terrorist attack in Barcelona.
Cristófol Rodríguez, Francisco Javier; De San Eugenio Vela, Jordi; Paniagua-Rojano, Francisco Javier
(Universidad de Navarra, 2020-09-30)
This article analyses the use of social networks as a public relations strategy within the framework of a crisis communication strategy deployed following a terrorist attack. More specifically, the Twitter account of the ... -
Corporate social responsibility and football clubs: The value of environmental sustainability as a basis for the rebranding of Real Betis Balompié in Spain
Lobillo-Mora, Gema María; Ginesta-Portet, Xavier; De San Eugenio Vela, Jordi (MDPI AG, 2021-12-11)
On October 2020, Real Betis Balompié, a football club located in Seville (Andalucia), presented the Forever Green programme, a global programme of Corporate Social Responsibility (CSR) that, through the club’s foundation, ... -
Effects of Social Media on Enotourism. Two Cases Study: Okanagan Valley (Canada) and Somontano (Spain)
Cristófol Rodríguez, Francisco Javier; Zamarreño-Aramendia, Gorka; De San Eugenio Vela, Jordi (MDPI, 2020)
The aim of this article is to analyze the social media effects on enotourism. Two territories of similar extension and with historical coincidences in their development have been selected: the Okanagan Valley, Canada, and ... -
Marcas de cerveza e identidad territorial: Generación de valor en medios sociales.
(UMA Editorial, 2017-12-20)La Tesis Doctoral “Marcas de cerveza e identidad territorial: Generación de valor en medios sociales” tiene como objetivo identificar cómo las marcas de cerveza se relacionan con las marcas territoriales y cómo se genera ... -
Social-Media Analysis for Disaster Prevention: Forest Fire in Artenara and Valleseco, Canary Islands.
Zamarreño-Aramendia, Gorka; Cristofol, F. J.; De San Eugenio Vela, Jordi; Ginesta, Xavier (MPDI, 2020-12-31)
This manuscript investigates the use of social media, specifically Twitter, during the forest fires in Artenara and Valleseco, Canary Islands, Spain, during summer 2019. The used methodology was big-data analysis through ...