Listar por autor "Jiménez-Barreto, Jano"
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Find a flight for me, Oscar! Motivational customer experiences with chatbots.
Jiménez-Barreto, Jano; Rubio, Natalia; Molinillo-Jiménez, Sebastián
(Emerald, 2021)
Purpose. Drawing on the self-determination theory, the assemblage theory, and customer experience literature, we aim to develop a framework to understand motivational customer experiences with chatbots. Design/methodolo ... -
How Chatbot Language Shapes Consumer Perceptions: The Role of Concreteness and Shared Competence.
Jiménez-Barreto, Jano; Rubio, Natalia; Molinillo-Jiménez, Sebastián (Sage, 2023-07-02)
In service settings, chatbots frequently are associated with substandard care, depersonalization, and linguistic misunderstandings. Drawing on assemblage theory (i.e., the examination of how heterogeneous parts, through ... -
Linking the online brand experience and brand credibility with tourists' behavioral intentions toward a destination.
Jiménez-Barreto, Jano; Rubio, Natalia; Campo, Sara; Molinillo-Jiménez, Sebastián (Elsevier, 2020-03-03)
Even though concepts such as brand experience and online brand credibility are critical in destination marketing strategies, there have been no previous studies that have analyzed their relationships and influence on ...