Listar por autor "Ekinci, Yuksel"
Mostrando ítems 1-9 de 9
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A cross validation of Consumer-Based Brand Equity (CBBE) with Private Labels in Spain
Molinillo-Jiménez, Sebastián
; Ekinci, Yuksel; Japutra, Arnold (2015-09-24)
In recent years a number of Consumer-Based Brand Equity (CBBE) models and measurement scales have been introduced in the branding literature. However, examinations of brand equity in Private Labels (PL) are rather limited. ... -
A Model of Consumer-Based Brand Equity (CBBE) for Global Fashion Brand
Ekinci, Yuksel; Molinillo-Jiménez, Sebastián; Japutra, Arnold (University of Zaragoza, 2017)
This study’s aims are twofold. Firstly, to assess the external validity of Yoo and Donthu's (2011) and Nam et al.’s (2011) brand equity model and a retail brand equity model in the retail industry in Spain. Secondly, to ... -
A trend analysis of private label research between 2000 and 2012
The aim of this study is to review the state of empirical and theoretical research about Private Label (PL) and to identify gaps and future research avenues. This paper uses a bibliometric approach of recent advances in ... -
Brand personality: Current insights and future research directions
Calderón Fajardo, Víctor; Molinillo-Jiménez, Sebastián; Anaya-Sánchez, Rafael; Ekinci, Yuksel (Elsevier, 2023)
The aim of this study is to improve the understanding of the scientific contributions made by brand personality (BP) research, to identify its predominant themes and to propose a relevant research agenda. An analysis was ... -
Building brand credibility: The role of involvement, identification, reputation and attachment
Molinillo-Jiménez, Sebastián; Japutra, Arnold; Ekinci, Yuksel (Elsevier, 2022-01)
The aim of this study is to propose a conceptual framework for building destination brand credibility. This research proposes a novel framework to explore the antecedents of destination brand credibility based on four ... -
Building destination brand attachment: The role of cognitive, affective components and destination brand stereotypes
Japutra, Arnold; Molinillo-Jiménez, Sebastián; Ekinci, Yuksel (2019-07-31)
This study aims to investigate the relationships between destination brand stereotypes and destination brand attachment. Two cognitive (i.e., destination brand awareness and perceived quality) and two affective (i.e., ideal ... -
Consumer Based-Brand Equity
(2014-12-09)Research Objectives The objectives of this study are to: - Assess external validity of Nam et al.’s (2011) CBBE model in different culture (Turkey) and new service context (fashion retailing). - Compare validity of Nam ... -
How to Design a Successful Dissertation
(2016-11-08)La estructura de un trabajo de investigación correspondiente a los estudios de grado, pero sobre todo de máster y doctorado, debe de tener una estructura precisa que guíe al lector a través del documento. El profesor Ekinci ... -
This chatbot is a smart one! Does perceived expertise increase willingness to interact with chatbots?
Molinillo-Jiménez, Sebastián; Viglia, Giampaolo; Domínguez Gómez, Javier; Ekinci, Yuksel (2019-07-31)
The development of artificial intelligence has led many companies to introduce computer operated chatbots that provide highly personalized services. The aim of this study is to explore the effect of perceived expertise on ...