Listar por autor "Garay, Lluis"
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Corporate Social Responsibility (CSR) in the Travel Supply Chain: A Literature Review
Ibarnia-Caspistegui, Eneko; Garay, Lluis; Guevara-Plaza, Antonio
(MDPI, 2020-12-04)
Traditional travel agencies and tour operators are recognized as relevant stakeholders in the tourism distribution chain, even though their role as transforming agents in the achievement of more sustainable tourism is ... -
To green or not to green: the influence of green marketing on consumer behaviour in the hotel industry
Mercade-Mele, Pere; Molina-Gómez, Jesús; Garay, Lluis (MPDI Editorial, 2019-08-26)
Different studies have analysed how green marketing influences the sustainable image of tourist companies or have focused on the identification and engagement between these companies and their consumers. In any case, the ...