Listar por autor "Kazakov, Sergey"
Mostrando ítems 1-2 de 2
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Digitally supported internal market orientation: antecedents, measurement, repercussions for organisational and business performance
(UMA Editorial, 2021-12-14)The present thesis depicts Internal Market Orientation (IMO) theory development conceptualisation with contemplation of new conditions, realities and technologies available to modern businesses in service industries. ... -
Sectorial evaluation and characterization of internal marketing orientation through multicriteria analysis
Muñoz-Martos, María del Mar
; Kazakov, Sergey; Ruiz-Alba Robledo, José Luis (Springer, 2024)
This research carries out a comparative analysis of the Internal Market Orientation (IMO) to a sample of small and medium enterprise companies, which has been divided into nine groups based on their business sectors. ...