Listar por autor "Florido Benítez, Lázaro"
Mostrando ítems 1-10 de 10
-
A Bibliometric Overview of the International Airports and Airlines ‘IAA’ Topic in Journals and Scientific Community.
(MDPI, 2023-06-25)Background: The purpose of this study is to provide an assessment of international airports and airlines, ‘IAAs’, and to organize and classify the literature on air transport to stage the importance of this topic and ... -
Aerotainment – Toward a research agenda merging airports and theme parks in the experience economy
(Elsevier, 2025-01)In 2023, air traffic reached 88.6 % of pre-pandemic (2019) levels (IATA, 2024), with global tourism cities as key beneficiaries (Graham, 2023; Marchesani et al., 2023). Similarly, theme parks have been found to be a major ... -
Análisis de los efectos del marketing móvil en la satisfacción del usuario de las infraestructuras aeroportuarias
(Servicio de Publicaciones y Divulgación Científica, 2015)La disponibilidad de las nuevas aplicaciones desarrolladas para los dispositivos móviles, facilitan al pasajero a desenvolverse en el aeropuerto de una manera eficiente, ya que estas nos dan información a tiempo real de ... -
English, German, and French Tourists Are Key to the Success of Andalusian Destinations (Spain).
(MDPI, 2023-08-17)Why was this research undertaken? Because in some tourist destinations the number of international tourists has a greater impact on the number of overnight stays at hotels compared to domestic tourism. The aim of this ... -
Fusión de negocios internacionales y marketing: un estudio bibliométrico
Florido Benítez, Lázaro; Aldeanueva-Fernández, Ignacio
(IOAP-MDPI, 2022-11-10)
This study aimed to provide an assessment of marketing on international business and to organize and classify the literature on marketing in order to clarify the importance of this tool and encourage future research in the ... -
Metaverse cannot be an extra marketing immersive tool to increase sales in tourism cities
(Emerald, 2024-03)The purpose of this paper is to analyse the metaverse platform in a social context to better understand the future of this tool in tourism cities and how this can help to improve the well-being of residents in both digital ... -
The location of airport an added value to improve the number of visitors at US museums
(Elsevier, 2023)There are no scientific studies in the context of airports and museums relationship, which analyze the impact of airports for identifying the relationship between museums and air accessibility, as well as promotion ... -
The Role of the Top 50 US Cargo Airports and 25 Air Cargo Airlines in the Logistics of E-Commerce Companies
(IOAP-MDPI, 2023-02-01)Background: The purpose of this study is to analyse the role of the main 50 US cargo airports and 25 air cargo airlines in the logistics of e-commerce companies from 2000 to 2020, to highlight the importance of airports ... -
The types of hackers and cyberattacks in the aviation industry
(2024-08-28)The main goal of this study is to analyse the types of hackers and cyberattacks in the aviation industry, to enhance cybersecurity in the air sector. This manuscript has identified 12 different typologies of hackers in the ... -
Tourism promotion budgets and tourism demand: the Andalusian case.
(Emerald, 2024)Purpose The purpose of this paper is to analyse the impact of Andalusia’s tourism promotion budgets and the efficiency of its campaigns from 2010 to 2022. Design/methodology/approach A mixed-methods approach is used. ...