Listar por autor "Balonas, Sara"
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Public relations strategies in social media: analysis of campaigns for social change in the education sector in Spain and Portugal.
Smolak-Lozano, Emilia
; Balonas, Sara; Ruao, Teresa (Comunicacao e Sociedade, 2020-07-30)
The present paper discusses the use of social media when campaigning for social change in the education sector. The main focus is the analysis of the public relation strategies in use: the disclosure of real testimonials ... -
Public Relations strategies in Social Media: Campaigning for social change in the education sector
Smolak-Lozano, Emilia; Balonas, Sara; Ruao, Teresa (2019-05-13)
In this paper we will discuss the use of social media when campaigning for social change in the education sector, thought the analysis of the PR strategy in use: the collection of real testimonials and the development of ...