Listar por autor "Núñez-Sánchez, José Manuel"
Mostrando ítems 1-20 de 31
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Actuación de Innovación Docente para Mejorar la Empleabilidad de Egresados de ADE en sectores estudiados en asignaturas de Marketing.
Núñez-Sánchez, José Manuel
; Gálvez Ruiz, Pablo (Dykinson, 2024)
El capítulo aborda la importancia de la innovación docente como estrategia clave para mejorar la empleabilidad de los egresados de Administración y Dirección de Empresas (ADE), centrándose en asignaturas de marketing ... -
Análisis de los cambios en los hábitos del consumidor español Post-COVID-19: diferencias intergeneracionales
Núñez-Sánchez, José Manuel; Vallespín-Arán, María Luisa; Cruz-Ruiz, Elena de los Reyes; Molina-Gómez, Jesús (AEMARK23, 2023)
El objetivo de este trabajo es investigar la influencia que la pandemia COVID-19 ha tenido en el comportamiento del consumidor español. Basándose en la teoría de la cohorte generacional se estudian los cambios en los hábitos ... -
Análisis y tendencias de la salud mental y la felicidad antes, durante y después de la covid 19 en España
Núñez-Sánchez, José Manuel; Albarracín-Pons, Isaac; Molina-Gómez, Jesús; Mercade-Mele, Pere; Fernández Miguélez, Sergio Manuel; Serralvo-Aranda, Carolina[et al.] (2022)
La COVID 19 ha generado efectos negativos sobre la sociedad en general y ésta ha sufrido cambios muy palpables que a día de hoy se siguen padeciendo. Por otro lado, se puede observar en la actualidad una tendencia por ... -
Analysis of the attributes that influence the intention of use of YouTube fitness channels by subscribers according to age
Núñez-Sánchez, José Manuel; Rodríguez-Pérez, Pablo; Lara-Bocanegra, Alejandro; Angosto, Salvador; Gallardo-Guerrero, Ana María (Universidad Católica de Murcia, 2024-06-27)
En una época postpandemia COVID-19, los usuarios deportivos prefieren consumir contenido online para ejercitarse frente los modelos tradicionales. Así, YouTube ha emergido como una herramienta tecnológica alternativa los ... -
Analysys of a corporate wellness programme in times of pandemic and telework: The case of Mahou-San Miguel
Núñez-Sánchez, José Manuel (UMA Editorial, 2023-01)
La salud de los trabajadores se está viendo afectada no sólo por la posibilidad de contraer el COVID-19 sino por todas las consecuencias negativas que ha traído esta pandemia. En las últimas décadas, cada vez más empresas ... -
Bibliometric analysis and network mapping of the scientific literature on the influence of public relations on well-being and happiness.
Rando-Cueto, Dolores; Núñez-Sánchez, José Manuel; Jambrino-Maldonado, Carmen; Iglesias-Sánchez, Patricia Pilar; De-las-Heras-Pedrosa, Carlos (Universitat Autònoma de Barcelona., 2023)
Managing employees’ happiness and well-being as a business strategy offers positive outcomes for companies, as has been widely studied in the scientific literature. In the field of public relations, published studies address ... -
Bibliometric analysis and network mapping of the scientific literature on the influence of public relations on wellbeing and happiness
Rando-Cueto, Dolores; Núñez-Sánchez, José Manuel; Jambrino-Maldonado, Carmen; Iglesias-Sánchez, Patricia Pilar; De-las-Heras-Pedrosa, Carlos (2022-05-26)
Gestionar la felicidad y el bienestar de los empleados como estrategia organizacional ofrece resultados positivos para las empresas, como ha sido ampliamente estudiado en la literatura científica. En el campo de las ... -
Bibliometric Analysis of International Scientific Production on the Management of Happiness and Well-Being in Organizations
Núñez-Sánchez, José Manuel; Jambrino-Maldonado, Carmen; Rando-Cueto, Dolores; Iglesias-Sánchez, Patricia Pilar; De-las-Heras-Pedrosa, Carlos (MDPI, 2022-06-24)
The interest of the scientific community and, consequently, the scientific production of topics on happiness and well-being at work, or the management of happiness in organizations, has been increasing over the years. ... -
Bibliometric Analysis of International Scientific Production on the Management of Happiness and Well-Being in Organizations
Jambrino-Maldonado, Carmen; Rando-Cueto, Dolores; Núñez-Sánchez, José Manuel; Iglesias-Sánchez, Patricia Pilar; De-las-Heras-Pedrosa, Carlos (IOAP-MPDI, 2022-06-22)
The interest of the scientific community and, consequently, the scientific production of topics on happiness and well-being at work, or the management of happiness in organizations, has been increasing over the years. ... -
Bibliometric Analysis, Evolution and Trends of Happiness Management in Scientific Literature.
Rando-Cueto, Dolores; Núñez-Sánchez, José Manuel; Fernández-Díaz, Elena; De-las-Heras-Pedrosa, Carlos (Universidad de Sevilla, 2023-01-04)
This study aims to analyse the concept of “Happiness management” in the scientific literature due to the growing interest in aspects related to happiness management in social and professional spheres, ... -
Boosting Competitiveness Through the Alignment of Corporate Social Responsibility, Strategic Management and Compensation Systems in Technology Companies: A Case Study
Núñez-Sánchez, José Manuel; Molina-Gómez, Jesús; Mercade-Mele, Pere; Almadana-Albón, Santiago (MDPI, 2023)
In the turbulent and dynamic post-COVID business environment, strategic management (SM) and corporate social responsibility (CSR) must increasingly adapt to meet the diverse needs of stakeholders and improve outcomes. ... -
Can a corporate well-being programme maintain the strengths of the healthy employee in times of COVID-19 and extensive remote working? An empirical case study.
Núñez-Sánchez, José Manuel; Gómez Chacón, Ramón; Jambrino-Maldonado, Carmen; García Fernández, Jerónimo (Universidad de A Coruña, 2022-06-28)
The COVID-19 pandemic and the increase of working-from-home have drastically changed many aspects of work life, causing very negative effects on employees' physical and psycho-social well-being. Healthy organisations have ... -
Corporate well-being programme as a tool to cope with reduced engagement and resilience in Covid-19 times.
Núñez-Sánchez, José Manuel (Association of Economists and Managers of the Balkans – UdEkoM Balkan, 2022-08-31)
The coronavirus pandemic is having a dramatic impact on employees around the world, damaging their physical and psycosocial well-being and triggering disengagement and affecting their resilience. the aim of this research ... -
Corporate Well-Being Programme in COVID-19 Times. The Mahou San Miguel Case Study.
Núñez-Sánchez, José Manuel; Gómez Chacón, Ramón; Jambrino-Maldonado, Carmen; García Fernández, Jerónimo (MDPI, 2021-05-31)
Employees’ health is being affected not only by the possibility of contracting COVID-19, but by all the negative consequences that this pandemic has brought, such as confinement, social distancing, and self-isolation. ... -
Effects of Physical Activity and COVID-19 on Healthy Student Strengths in the University System: Implications for Post-Pandemic Management.
Gómez Chacón, Ramón; Núñez-Sánchez, José Manuel; Gálvez Ruiz, Pablo (MDPI, 2024-01-19)
The COVID-19 pandemic has profoundly affected the physical, mental, and social wellbeing of millions worldwide. It has also brought about abrupt disruptions to the entire university system, whose students form a crucial ... -
Estudio exploratorio para el desarrollo de una nueva línea de consultoría diseñada para PYMES para la certificación del happiness management en España.
Molina-Gómez, Jesús; Núñez-Sánchez, José Manuel; Albarracín-Pons, Isaac; Serralvo-Aranda, Carolina (2023)
El presente estudio exploratorio está basado en un proyecto de investigación de consultoría que surge como respuesta a la actual corriente, incipiente todavía en el mercado español, por implementar programas de bienestar ... -
Exploratory study for the development of happiness management in Spanish SME by external consultants.
Molina-Gómez, Jesús; Mercade-Mele, Pere; Rastrollo-Horrillo, María Ángeles; Núñez-Sánchez, José Manuel (2023)
This exploratory study is based on a consultancy research project which arises as a response to the current trend, still incipient in the Spanish market, to implement well-being and happiness programs in companies. The ... -
Generación Z, Generación Y, Generación X y baby boomers. Antecedentes de su satisfacción laboral como estrategia de marketing interno.
Vallespín-Arán, María Luisa; Cruz-Ruiz, Elena de los Reyes; Molina-Gómez, Jesús; Núñez-Sánchez, José Manuel (AEMARK23, 2023)
Esta investigación nace con el objetivo de proponer estrategias de marketing segmentadas para los clientes internos de la empresa, analizando los antecedentes de la satisfacción laboral. Para ello, profundiza en el estudio ... -
Identifying employee engagement drivers using multilayer perceptron classifier and sensitivity analysis
Núñez-Sánchez, José Manuel; Molina-Gómez, Jesús; Mercade-Mele, Pere; Fernández Miguélez, Sergio Manuel (Springer Nature, 2024-12-16)
Employee engagement is increasingly important, as it can become a competitive advantage for companies, helping them increase productivity, attract talent and improve customer satisfaction. Numerous works have studied the ... -
Improving customer engagement through the determinants of employee engagement
Núñez-Sánchez, José Manuel; Molina-Gómez, Jesús; Mercade-Mele, Pere; Fernández Miguélez, Sergio Manuel (2022-09)
In the field of marketing, an engagement orientation urges companies to co-create a broader range of activities with their customers and requires all employees to commit to the company and understand the value of customers ...