Listar por autor "Lugo-Ocando, Jairo"
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Exploring the role of Public Relations and Communication in Museums. A Science Mapping Analysis in Web of Science and Scopus.
Museums are born from the need to preserve historical heritage in a space where they can research and disseminate knowledge. The evolution of museum communication, together with the use of new technologies or new forms of ... -
Importancia de las relaciones con los públicos en la reputación en un destino turístico inteligente. Propuesta de un modelo sostenible.
De-las-Heras-Pedrosa, Carlos
; Jambrino-Maldonado, Carmen; Iglesias-Sánchez, Patricia Pilar; Lugo-Ocando, Jairo (Revista Internacional de Relaciones Públicas, 2019-06-25)
Importancia de las relaciones con los públicos en la reputación en un destino turístico inteligente. Propuesta de un modelo sostenible Importance of public relations for the reputation in a Smart Tourist Destination. Resumen ... -
The United States Presidential Elections from the Point of View of the European Press
De-las-Heras-Pedrosa, Carlos; Jambrino-Maldonado, Carmen; Iglesias-Sánchez, Patricia Pilar; Lugo-Ocando, Jairo (Revista Norteamércia, 2019)
Public relations strategies based on dramatization are key tools to achieving success in electoral campaigns. Press offices play a fundamental role as theatre directors, turning their leaders into great actors. What at ...