Listar por autor "Bermúdez-González, Guillermo José"
Mostrando ítems 1-20 de 28
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AI in Companies' Production Processes: What Do Their CEOs Think?
Maldonado-Canca, Luis; Cabrera-Sánchez, Juan Pedro; Casado-Molina, Ana María
; Bermúdez-González, Guillermo José (IGI Global, 2024)
The accelerated integration of Artificial Intelligence (AI) in comprehensive organizational management has marked a significant milestone in enhancing efficiency and productivity across all sectors. However, the effective ... -
Análisis bibliométrico de Economía Azul / Bibliometric Analysis of Blue Economy
Benítez-Márquez, María Dolores; Sánchez-Teba, Eva María; Bermúdez-González, Guillermo José; Coronado-Maldonado, Isabel; De la Rosa León, Blanca (2022)
This is the first attempt at bibliometric analysis with SciMAT software from indexed article in the database Web of Science. It was conducted with general terms, only using the first original term Blue Economy. SciMat is ... -
Beyond the post: an SLR of enterprise artificial intelligence in social media
Maldonado-Canca, Luis; Casado-Molina, Ana María; Cabrera-Sánchez, Juan Pedro; Bermúdez-González, Guillermo José (Springer, 2024)
This study explores the impact of artificial intelligence (AI) on brand communication within corporate social networks, analyzing its benefits, ethical and technical challenges, and proposing responsible implementation ... -
Data_VR_Customer_Behaviour
Bermúdez-González, Guillermo José; Santiago-Méndez, Gloria; Barranco Merino, Robi; Villanueva-Martín, Antonio (Universidad de Málaga, 2024-10-18)
This study analyses the influence of spatial presence and copresence on consumers' emotional and behavioural responses in a virtual retail environment. An experiment was carried out in which 306 coffee consumers viewed ... -
Destination image, satisfaction and destination and loyalty in cruise tourism: the case of Málaga (Spain)
Over the past decades cruise tourism is a sector that has experienced a tremendous growth around the globe. The relations that are established between the different agents that interact in this industry, passengers, crew ... -
Destination image, satisfaction and destination loyalty in cruise tourism: the case of Malaga (Spain).
Cruz-Ruiz, Elena de los Reyes; Bermúdez-González, Guillermo José; Tous-Zamora, Dolores (Universidade do Algarve, 2018)
El turismo de cruceros es un sector que ha experimentado un enorme desarrollo en el mundo en las últimas décadas. Las relaciones que se producen entre los diferentes agentes que interactúan en esta industria, pasajeros, ... -
Economía verde y cooperativismo en Andalucía
(UMA Editorial, 2015)La economía verde es el nuevo paradigma económico que surge más desde la necesidad que como una evolución del actual sistema. La situación actual de crisis mundial, las presiones que sufre el planeta tierra y el cambio de ... -
El Marketing Experiencial como herramienta de expansión en la red de franquicias
(UMA Editorial, 2017-12-14)La saturación y pérdida de eficacia de los medios publicitarios tradicionales, ha provocado la aparición de nuevas técnicas, entre las que destacan el marketing experiencial y el marketing viral. Ambas disciplinas hacen ... -
Estudio del rol de la gestión del conocimiento, la inteligencia emocional y las competencias emprendedoras en el impulso innovador de las empresas.
(UMA Editorial, 2023)Estudios previos evidencian que existe una relación entre conocimiento, comportamiento y emoción, pero su repercusión respecto a la gestión de recursos humanos (personas) y a la innovación de las empresas ha sido analizada ... -
Evaluando el impacto de la instrucción previa en la sensación de presencia con realidad virtual.
Barranco Merino, Robi; Santiago-Méndez, Gloria; Bermúdez-González, Guillermo José (Dykinson, 2024)
La realidad virtual (RV) ha emergido como una potencial herramienta en el ámbito educativo. Su capacidad para crear entornos virtuales y experiencias de aprendizaje situado ofrece oportunidades únicas para la innovación ... -
Executives’ Knowledge Management and Emotional Intelligence Role: Dynamizing Factor towards Open Innovation
The main aim of this empirical research was to classify the profiles of executives of Spanish companies. We classified the executives’ profiles based on two key factors of innovation: knowledge management and emotional ... -
Exploring the Antecedents of Cruisers’ Destination Loyalty: Cognitive Destination Image and Cruisers’ Satisfaction
Benítez-Márquez, María Dolores; Bermúdez-González, Guillermo José; Sánchez-Teba, Eva María; Cruz-Ruiz, Elena de los Reyes (MPDI, 2021)
This study is one of the few of its kind that explores the individual impact of each of the cognitive attributes of a tourist destination’s image on cruisers’ destination loyalty and overall satisfaction. It also analyzes ... -
Fidelización y animadversión en el fútbol profesional español; los casos del Málaga CF y el Granada CF.
(UMA Editorial, 2024-03-06)El objetivo de esta investigación es conocer en profundidad los conceptos de fidelización y animadversión en el fútbol en un ámbito regional con el fin de establecer una novedosa tipificación de sus indicadores. A través ... -
Generation Z members' intentions to work in tourism in their World Heritage Site hometowns
Bermúdez-González, Guillermo José; Sánchez-Teba, Eva María; Benítez-Márquez, María Dolores; Vegas-Melero, José Jesús (Springer Nature, 2023-11-18)
This study analyzes the impact of four dimensions on Generation Z’s intentions to work in the tourism industry in their hometown of Antequera (Malaga, Spain) within the specific tourism context of World Heritage Sites ... -
Generation Z Within the Workforce and in the Workplace: A Bibliometric Analysis.
Benítez-Márquez, María Dolores; Sánchez-Teba, Eva María; Bermúdez-González, Guillermo José; Núñez-Rydman, Emma Sofía (Frontiers Media, 2022-02-01)
This article aims to improve the knowledge on Generation Z as employees within workforce and in the workplace, as well as on the main thematic trends that drive the research on the topic. To this end, and using bibliometric ... -
Generation Z young people’s perception of sexist female stereotypes about the product advertising in thefood industry: influence on their purchase intention
Bermúdez-González, Guillermo José; Sánchez-Teba, Eva María; Benítez-Márquez, María Dolores; Montiel-Chamizo, Amanda (MDPI, 2021-12-27)
Previous studies have generated important insights into consumer behavior. However, no study has addressed how to persuade young people belonging to Generation Z to increase the purchase intention of food products from a ... -
Human Systematic Innovation Helix: Knowledge Management, Emotional Intelligence and Entrepreneurial Competency
Blázquez Puerta, Carmen Dolores; Bermúdez-González, Guillermo José; Soler-García, Ismael Pablo (IOAP-MDPI, 2022-04-04)
PThis study analyzes the relationship between the innovation capacity of Spanish companies through the ability to obtain their information through the integration of these three variables: knowledge management, emotional ... -
La inteligencia artificial en la generación del storytelling de un Máster Universitario y su influencia en la percepción de la imagen de marca y la intención comportamental de los potenciales alumnos.
Bermúdez-González, Guillermo José; Cabrera-Sánchez, Juan Pedro; Maldonado-Canca, Luis (Dykinson, 2024)
El storytelling se ha configurado como una herramienta de marketing cada vez más relevante en las estrategias comerciales en el sector servicios en general, y en el ámbito educativo en particular, permitiendo a ... -
Internal market orientation: an empirical research in hotel sector
Ruizalba-Robledo, José Luis; Bermúdez-González, Guillermo José; Rodríguez-Molina, Miguel Ángel; Blanca-Mena, María José (Elsevier, 2014)
The study has three aims. First, to measure internal market orientation second, to analyze the relationships between IMO and two organizational consequences: job satisfaction and commitment; and third, to incorporate a new ... -
Modelling the Travel and Tourism Competitiveness Index 2015
Benítez-Márquez, María Dolores; Trujillo-Aranda, Francisco; Sánchez-Teba, Eva María; Bermúdez-González, Guillermo José (TMS ALGARVE 2022: Sustainability Challenges in Tourism, Hospitality and Management (Tourism Management Studies International Conference), 2022)
The Travel and Tourism Competitiveness Index measures the factors and policies that make attractive the development of the tourism sector in different countries, providing rankings. The World Economic Forum started its ...