Listar por autor "Muñoz-Martos, María del Mar"
Mostrando ítems 1-14 de 14
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Análisis de reputación empresarial y de engagement en Instagram: Una mirada comparativa a través de rankings.
En la actual era digital, la reputación empresarial y las redes sociales están estrechamente ligadas, ya que estas últimas han transformado la manera en que las empresas interactúan con sus clientes y, consecuentemente, ... -
Balancing the sustainability in the 2030 agenda: the OECD countries.
García-Peña, María del Carmen
; Díaz-Díez, Bárbara; Muñoz-Martos, María del Mar (Taylor & Francis, 2022-11-11)
When assessing the achievement of the 2030 Agenda, the equili-brium among the dimensions of the sustainable development shouldbe taken into account, recognizing the balanced and integratednature of the Sustainable Development ... -
Digitally supported internal market orientation: antecedents, measurement, repercussions for organisational and business performance
(UMA Editorial, 2021-12-14)The present thesis depicts Internal Market Orientation (IMO) theory development conceptualisation with contemplation of new conditions, realities and technologies available to modern businesses in service industries. ... -
Gamificacion in education and active methodologies at Higher education
Soler-Porta, Mariano; Caña-Palma, Rocío; Bentabol-Manzanares, María José; Cortés-Fernández, Luis; Bentabol-Manzanares, María Amparo; Muñoz-Martos, María del Mar; Esteban-Pagola, Ana Isabel; Luna-Jiménez, María José; Lopes, Ana Paula[et al.] (2019-07-01)
In recent years, there has been an increasing interest in applying Gamification in Education, which can be defined as the application of game design elements to learning activities. Its purpose is to motivate students by ... -
Looking for students' enthusiasm: flipped classroom
Lopes, Ana Paula; Soler-Porta, Mariano; Bentabol-Manzanares, María Amparo; Bentabol-Manzanares, María José; Caña-Palma, Rocío; Muñoz-Martos, María del Mar; Esteban-Pagola, Ana Isabel; Luna-Jiménez, María José; Cortés-Fernández, Luis[et al.] (2019-01-09)
The “flipped classroom” is a pedagogical model that consists of putting certain learning processes outside the classroom so that the teacher can devote more class time to students’ acquisition of practical skills, for ... -
Measuring engagement on Twitter using a composite index: An application to social media influencers.
Engagement on social media networks is a complex concept involving numerous interconnected and challenging-to-evaluate elements. We propose a composite index as a tool to quantify the engagement on the social network ... -
Measuring engagement on twitter using a composite index: an application to social media influencers.
Muñoz-Martos, María del Mar; Rojas-de-Gracia, María Mercedes; Navas-Sarasola, Carlos (Elsevier, 2022)
Engagement on social networks is a complex concept, in which many interconnected, difficult-to-assess components interact. It is precisely this complexity which motivated this work, which proposes a composite index as a ... -
Methodological approach to evaluate the commercial attractiveness of outbound markets in tourism. The case of European countries
Sierra-Herrezuelo, Plácido (Servicio de Publicaciones y Divulgación Científica, 2015)
Método para la evaluación del atractivo comercial de los diferentes segmentos que componen un mercado turístico como paso previo a la toma de decisiones multicriterio relativa a la selección del público objetivo de la ... -
Planning and evaluation of the 2030 Agenda: governance, localization and balance
García-Peña, María del Carmen (UMA Editorial, 2023)
Esta tesis analiza metodologías y herramientas de planificación y evaluación de la Agenda 2030 y sus objetivos de desarrollo sostenible (ODS) en el proceso de localización de los mismos en territorios subnacionales. ... -
Posicionamiento de las cofradías y hermandades de Semana Santa en Facebook.
Muñoz-Martos, María del Mar (AFIDE, 2021)
En las últimas décadas muchas cofradías y hermandades se han incorporado a las redes sociales, actuando de la misma forma que cualquier otro agente social. Con el propósito de ayudar a estas instituciones a conocer realmente ... -
Ranking y engagement de los influencers en Twitter según su género y sector de actividad.
El engagament en Twitter es un concepto complejo que se puede medir a través de distintas métricas y depender de varias variables. En concreto, en este trabajo se analiza la relación que la temática abordada por los ... -
Regional tourism competitiveness using the PROMETHEE approach.
Lopes, Ana Paula; Muñoz-Martos, María del Mar; Alarcón-Urbistondo, María del Pilar (Elsevier, 2018)
The competitiveness of tourism destinations is a key issue because it enables destinations to know their position with regard to their competitors. The aim of this paper is threefold: (1) to address the measurement of ... -
Sectorial evaluation and characterization of internal marketing orientation through multicriteria analysis
Muñoz-Martos, María del Mar; Kazakov, Sergey; Ruiz-Alba Robledo, José Luis (Springer, 2024)
This research carries out a comparative analysis of the Internal Market Orientation (IMO) to a sample of small and medium enterprise companies, which has been divided into nine groups based on their business sectors. ... -
The impact of information and communication technology and internal market orientation blending on organisational performance in small and medium enterprises.
Kazakov, Sergey; Ruiz-Alba Robledo, José Luis; Muñoz-Martos, María del Mar (Emerald, 2020-11-30)
The present study examines the concept of internal market orientation (IMO) and its effects on organisational performance comprising job satisfaction and employees’ loyalty in the small and medium enterprises (SMEs) ...