Listar por autor "Vidal Branco, Murilo"
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Exploring the antecedents of organic food purchasing: a study focused on Brazilian and Spanish millennials
(UMA Editorial, 2022)La presente tesis doctoral se ha realizado a través de la modalidad de compendio de publicaciones reunidas para una comprensión más completa y precisa del tópico clave: El comportamiento de consumo de alimentos orgánicos ... -
Understanding the drivers of organic foods purchasing of millennials: Evidence from Brazil and Spain.
Molinillo-Jiménez, Sebastián
; Vidal Branco, Murilo; Japutra, Arnold (Elsevier, 2019-09-05)
This paper examines the antecedents of millennials’ organic food purchasing. A conceptual framework, based on product characteristics, and consumers’ concerns and consciousness, is proposed. Data collection was conducted ...