Listar por autor "Cristófol Rodríguez, Francisco Javier"
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Active listening in the management of crisis communication: Case study of the 2017 terrorist attack in Barcelona.
Cristófol Rodríguez, Francisco Javier; De San Eugenio Vela, Jordi; Paniagua-Rojano, Francisco Javier
(Universidad de Navarra, 2020-09-30)
This article analyses the use of social networks as a public relations strategy within the framework of a crisis communication strategy deployed following a terrorist attack. More specifically, the Twitter account of the ... -
Effects of Social Media on Enotourism. Two Cases Study: Okanagan Valley (Canada) and Somontano (Spain)
Cristófol Rodríguez, Francisco Javier; Zamarreño-Aramendia, Gorka; De San Eugenio Vela, Jordi (MDPI, 2020)
The aim of this article is to analyze the social media effects on enotourism. Two territories of similar extension and with historical coincidences in their development have been selected: the Okanagan Valley, Canada, and ... -
Managing Digital Presence in Wineries Practicing Heroic Agriculture: The Cases of Ribeira Sacra and Lanzarote (Spain)
Cruz-Ruiz, Elena de los Reyes; Cristófol Rodríguez, Francisco Javier; Zamarreño-Aramendia, Gorka (MDPI, 2023-03-22)
Wine tourism has become an exciting avenue of development for rural wine-producing regions. The channels through which these millenary traditions are transmitted are diverse, and the wineries that practice heroic viticulture ... -
Marcas de cerveza e identidad territorial: Generación de valor en medios sociales.
(UMA Editorial, 2017-12-20)La Tesis Doctoral “Marcas de cerveza e identidad territorial: Generación de valor en medios sociales” tiene como objetivo identificar cómo las marcas de cerveza se relacionan con las marcas territoriales y cómo se genera ... -
Personalidad de marca en las denominaciones de origen: transmisión de valores en Instagram en Ribera Sacra, Lanzarote y Priorat
Cruz-Ruiz, Elena de los Reyes; Cristófol Rodríguez, Francisco Javier; Jambrino-Maldonado, Carmen (2022-09-09)
La presente investigación aborda la personalidad de la marca de las tres denominaciones de origen con mayor presencia de viticultura heroica en España: Ribeira Sacra (Galicia), Lanzarote (Islas Canarias) y Priorat (Catalunya). ... -
Release of the Fourth Season of Money Heist: Analysis of Its Social Audience on Twitter during Lockdown in Spain
Cristófol-Rodríguez, María del Carmen; Meliveo-Nogués, Paula; Cristófol Rodríguez, Francisco Javier (MDPI, 2020)
Nowadays we are witnessing a significant change in content consumption. This, together with the global health situation, has caused some behaviors to accelerate. This research focuses on the specific case of the lockdown ... -
Strategic Management of the Malaga Brand through Open Innovation: Tourists and Residents’ perception
Cruz-Ruiz, Elena de los Reyes; Ruiz-Romero-de-la-Cruz, Elena María; Zamarreño-Aramendia, Gorka; Cristófol Rodríguez, Francisco Javier (MDPI, 2022)
Territory brands are vehicles for transmitting the attributes that identify a geographical setting, they facilitate market positioning and can contribute to generating an opinion that determines the promotion strategies ...